Insights

Strong Market Presence Dubai First, now under First Abu Dhabi Bank, has established a reputable brand in the UAE financial sector with an extensive portfolio of innovative credit card products, presenting opportunities for cross-selling other personal banking solutions.

Digital Engagement Innovation The recent launch of an experiential consumer engagement platform in partnership with Mastercard indicates a focus on enhancing customer experience through advanced digital channels, offering a potential avenue for upselling targeted financial services.

Strategic Technology Use Utilizing a modern tech stack that includes Amazon Advertising, LinkedIn Ads, and Facebook Pixel demonstrates a commitment to digital marketing excellence, which can be leveraged to target high-value customer segments for personalized product offerings.

Revenue Growth Potential With reported revenues between $100 million and $1 billion and ongoing innovation in credit card solutions, there are opportunities to develop tailored promotions for affluent clients and business customers seeking premium financial products.

Partnership and Expansion The company's recent initiatives and strategic alliances suggest potential for expansion into new consumer segments and regional markets, creating sales opportunities for complementary banking services and technology-driven financial solutions.

Similar companies to Dubai First

Dubai First Tech Stack

Dubai First uses 8 technology products and services including React, yepnope.js, Slick, and more. Explore Dubai First's tech stack below.

React
Javascript Frameworks
yepnope.js
Javascript Frameworks
Slick
Javascript Libraries
jQuery
Javascript Libraries
MyWebsite
Page Builders
HSTS
Security
Google Tag Manager
Tag Management
Microsoft IIS
Web Servers

Media & News

Dubai First launched experiential consumer engagement platform on Nov 8th '21.
Today, Dubai First, which offers consumer services under First Abu Dhabi Bank (FAB), and Mastercard introduced an experiential consumer engagement platform for the first time in the Middle East and Africa region.
Nov 08, 2021 | www.finextra.com

Dubai First's Email Address Formats

Dubai First uses at least 1 format(s):

Dubai First Email Formats	Example	Percentage
First.Last@dubaifirst.com	John.Doe@dubaifirst.com	92%
FirstLast@dubaifirst.com	JohnDoe@dubaifirst.com	5%
First.MiddleLast@dubaifirst.com	John.MichaelDoe@dubaifirst.com	2%
First.Middle@dubaifirst.com	John.Michael@dubaifirst.com	1%

Frequently Asked Questions

Where is Dubai First's headquarters located?

Dubai First's main headquarters is located at Dubai, 52053 AE. The company has employees across 3 continents, including AsiaNorth AmericaEurope.

What is Dubai First's phone number?

You can contact Dubai First's main corporate office by phone at

+971-4-506-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dubai First's official website and social media links?

Dubai First's official website is dubaifirst.com and has social profiles on LinkedIn.

How much revenue does Dubai First generate?

As of October 2025, Dubai First's annual revenue is estimated to be $5B.

What is Dubai First's NAICS code?

Dubai First's NAICS code is 52 - Finance and Insurance.

How many employees does Dubai First have currently?

As of October 2025, Dubai First has approximately 501 employees across 3 continents, including AsiaNorth AmericaEurope. Key team members include Head Of Operations: S. D.Head Of Sales: S. P.Vp_head Of Contact Center & Customer Serivec At Dubai First P.J.S.C: M. A. H.. Explore Dubai First's employee directory with LeadIQ.

What industry does Dubai First belong to?

Dubai First operates in the Financial Services industry.

What technology does Dubai First use?

Dubai First's tech stack includes Reactyepnope.jsSlickjQueryMyWebsiteHSTSGoogle Tag ManagerMicrosoft IIS.

What is Dubai First's email format?

Dubai First's email format typically follows the pattern of First.Last@dubaifirst.com. Find more Dubai First email formats with LeadIQ.

When was Dubai First founded?

Dubai First was founded in 2007.

Dubai First

Q: What is Dubai First's official website and social media links?

Dubai First's official website is dubaifirst.com. Dubai First has social profiles on LinkedIn.

Q: How many employees does Dubai First have currently?

Dubai First has approximately 501 employees.

Q: What technology does Dubai First use?

Dubai First's tech stack includes HSTS, jQuery Mobile, Sitecore, Emotion, React Router.

Financial ServicesDubai, United Arab Emirates501-1000 Employees

The Dubai First brand was launched in 2007 and has developed a reputation for outstanding customer service and award winning products. The Dubai First business and brand have since been transferred and are now owned by First Abu Dhabi Bank (FAB). FAB is the UAE’s largest bank and one of the world’s largest financial institutions, offering an extensive range of tailor-made solutions, products and services.
 
Product Portfolio
Credit Cards

We have an impressive range of Dubai First credit cards. We continuously identify opportunities in the credit card market. With our sector-specific focus and innovation, we have redefined the credit cards landscape across the region. Going forward, customers will have the opportunity to take advantage of a wider range of personal banking products.