Premium partnerships Dubai Golf and Viya Golf Abu Dhabi operate flagship golf clubs and entertainment venues, with a strong emphasis on luxury experiences across golf, dining, wellness, and entertainment. This presents sales opportunities to premium brands seeking high-end sponsorships, hospitality partnerships, or exclusive experiential packages aligned with DP World Tour events and world-class facilities.

Digital ecosystem The Viya App connects guests to over 300 partners in golf, leisure, dining, and entertainment, signaling strong cross-sell potential for partner products and services, loyalty programs, and digital advertising opportunities to reach a high-value, engaged audience.

Wellness and leisure Beyond golf, the portfolio includes wellness services, pools, gyms, spas, and Viya Padel, plus new entertainment concepts like Tiger Strikes and Topgolf. This breadth enables packaged experiences and corporate wellness programs, sponsorships, and event collaborations across multiple wellness and lifestyle verticals.

Global events access With properties hosting and participating in DP World Tour events and World Luxury Awards, there are opportunities to secure premium hospitality, hospitality blocks, VIP experiences, and exclusive access for luxury brands, sports brands, and corporate clients looking to align with elite golf events.

Expansion and leadership Recent leadership changes in golf course operations, awards for service excellence, and ongoing investments in leadership development and new experiences suggest a receptive environment for enterprise partnerships, technology integrations, and B2B collaborations to scale guest engagement and operational efficiency.