Duel Tech

Software DevelopmentEngland, United Kingdom51-200 Employees

Duel Tech provides a brand advocacy platform that enables brands to mobilize and manage communities of social affiliates, content creators and micro-influencers to acquire customers and grow revenue at scale. It also measures the return on advocacy and its impact on social commerce, comparing that to traditional ads. The company is based in London, England.

Its platform is used by consumer brands in beauty and wellness, including Charlotte Tilbury, Monica Vinader, Mint Velvet, NEOM Organics and ELEMIS. Duel is B Corp Certified and emphasizes a people- and planet-centered approach; the leadership includes founders Paul Archer and Panagiotis Tsarouchis, with a team drawn from organizations such as Amazon and Lululemon. In 2025 the company announced the launch of Duel Uni.

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