Strategic Partnerships Opportunity: Dufry actively pursues co-branded retail concepts and joint ventures at major airports (Wuhan,T2; Heathrow; Zurich; Stockholm Arlanda). Sales approach: Propose scalable, tech-enabled retail innovations and exclusive brand partnerships for travel retail to strengthen concessions and attract premium brands.

Airport Experience Opportunity: Dufry’s recent expansions and AR makeup try-on initiatives indicate a focus on enhancing passenger experience at airports. Sales approach: Offer experiential tech solutions, AR/VR product discovery, and turn-key in-store activations that drive dwell time and sales per passenger.

Tech Modernization Opportunity: Their tech stack includes SAP FICO, SAP SuccessFactors, AWS, Drupal, and collaboration tools, signaling a modernization agenda. Sales approach: Propose integrated SaaS platforms for inventory, financial controls, HR capabilities, and secure cloud-based solutions to streamline operations across global concessions.

Brand & Premium Opportunity: Haute Perfumery concept launch and Moët Hennessy collaboration show appetite for premium brands. Sales approach: Target luxury and niche brands for travel retail partnerships, including limited editions, exclusive shop concepts, and co-branded marketing initiatives.

Global Growth Potential Opportunity: Despite small current revenue, Dufry engages in international airport concessions and joint ventures. Sales approach: Position as a growth partner for airport operators and travel retail clients seeking scalable expansion, turnkey store concepts, and cross-border supply chain efficiency.