Broadway Experience Leverage their theater background and touring Broadway quality lighting to command premium pricing for weddings, galas, and fundraising events that seek high-impact production values.

Niche Market Position as a boutique, high-quality lighting decor partner for intimate events in Duluth and regional markets, offering full-service lighting with experienced staff to differentiate from larger, less personalized providers.

Growth Opportunity Target small- to mid-sized venues and wedding planners that value professional-grade lighting to upsell services such as ambient, dynamic, and programmable lighting for ceremonies, receptions, and award dinners.

Digital Presence Capitalize on the existing tech stack and online assets to optimize lead generation, client showcases, and post-event galleries; invest in SEO and portfolio videos to attract event professionals and potential corporate clients.

Financial Path With revenue under one million and a lean team, pursue strategic partnerships with event production houses and venues to scale project-based work, cross-sell to existing theatrical clients, and pursue repeat business for recurring events.