Dumbstruck, Inc. Email Format
Advertising ServicesIllinois, United States11-50 Employees
Dumbstruck, Inc. operates in the advertising services field as an emotion analytics provider that assesses video ads before they launch. It combines research from psychology and neuroscience with AI-driven facial coding to capture viewers’ moment-by-moment reactions. The resulting analysis converts attention and emotional responses into actionable insights for targeting, creative strategy, and performance metrics such as brand lift and ad efficiency. Its client base includes large brands, as well as media agencies and communications firms. The company sits at the intersection of consumer neuroscience and advertising technology, offering measurement of emotional impact and attentional patterns to inform pre-launch decisions. Headquartered in Chicago, Illinois, with additional offices in New York, New York; Detroit, Michigan; and Los Angeles, California.