Small practice Duncan Orthodontics is a small medical practice with a team of 2-10 employees, indicating potential need for scalable tools, onboarding support, and cost-effective solutions that fit a lean operation.

Tech-driven patient experience The practice emphasizes state of the art technology and a patient-centered environment, suggesting opportunities for patient engagement tools, digital scheduling, teleorthodontics pilots, and AI-enabled smile simulations.

Web and analytics focus Active use of modern web optimization and analytics (Cloudflare, Crazy Egg, Google Analytics, HTTP/3) signals interest in performance, CRO, and data-informed marketing; upsell adjacent analytics, site optimization, and conversion services.

Regional presence Multiple locations (Norwood, Modbury, Golden Grove) offer cross-sell potential for centralized procurement, referrals management, shared digital assets, and regional marketing campaigns.

Growth opportunity vs peers Revenue under $1M and a smaller team relative to similar firms (e.g., Signature Orthodontics) indicate room for scalable growth initiatives, including practice management software optimization, patient retention programs, and scalable digital marketing.