Insights

Growing Market Presence Dunham's Sports continues to expand its footprint with new store openings across multiple states, including recent entries in Michigan, New Mexico, Montana, and Pennsylvania. This rapid expansion presents opportunities for sales teams to offer supply chain solutions, merchandising support, and localized marketing collaborations to support new store launches and maximize regional market penetration.

High Revenue Potential With annual revenues estimated between one and ten billion dollars and over 250 stores, Dunham's Sports represents a significant sales opportunity for suppliers of sporting goods, retail technology, and store fixtures. Tailoring offerings to cater to large-scale retail operations can help secure long-term partnerships and volume-based contracts.

Technology Stack Alignment Dunham's Sports utilizes advanced tools such as QuarkXPress, D3.js, and Google Maps for marketing, data visualization, and location services. Companies providing innovative retail technology solutions, digital marketing tools, or data analytics platforms have the potential to enhance operational efficiency and customer engagement for Dunham's through targeted pitches.

Customer-Centric Strategy The company's emphasis on offering top national brands at low prices indicates a focus on value-driven consumers. Sales opportunities exist for brands and suppliers that can deliver exclusive or competitively priced products, promotional merchandise, or point-of-sale marketing that aligns with Dunham's emphasis on quality and affordability.

Market Trends & Opportunities Dunham's Sports has demonstrated resilience amid retail shifts by opening stores in diverse locations, indicating ongoing demand for sports and outdoor retail. Sales teams can explore opportunities in outdoor equipment, sports apparel, and specialized sporting technology to meet the evolving preferences of their expanding customer base.

Dunham's Sports Tech Stack

Dunham's Sports uses 8 technology products and services including QuarkXPress, D3.js, Google Maps, and more. Explore Dunham's Sports's tech stack below.

  • QuarkXPress
    Enterprise
  • D3.js
    Javascript Graphics
  • Google Maps
    Maps
  • PHP
    Programming Languages
  • Wooster
    Sales Performance Management
  • DX Delivery Service
    Transportation And Fleet Management
  • Adobe Creative Suite
    Visualisation Software
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Dunham's Sports's Email Address Formats

Dunham's Sports uses at least 2 format(s):
Dunham's Sports Email FormatsExamplePercentage
FLast@dunhamshq.comJDoe@dunhamshq.com
98%
Last@dunhamshq.comDoe@dunhamshq.com
2%
Last@dunhamssports.comDoe@dunhamssports.com
58%
FLast@dunhamssports.comJDoe@dunhamssports.com
41%
Last.First@dunhamssports.comDoe.John@dunhamssports.com
1%

Frequently Asked Questions

Where is Dunham's Sports's headquarters located?

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Dunham's Sports's main headquarters is located at 5607 New King Drive Suite #125 Troy, Michigan 48098 United States. The company has employees across 3 continents, including North AmericaAsiaSouth America.

What is Dunham's Sports's phone number?

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You can contact Dunham's Sports's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dunham's Sports's official website and social media links?

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Dunham's Sports's official website is dunhamssports.com and has social profiles on LinkedIn.

How much revenue does Dunham's Sports generate?

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As of February 2026, Dunham's Sports's annual revenue is estimated to be $513M.

What is Dunham's Sports's SIC code NAICS code?

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Dunham's Sports's SIC code is 5091 - Sporting and Recreational Goods and Supplies NAICS code is 44-45 - Retail Trade.

How many employees does Dunham's Sports have currently?

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As of February 2026, Dunham's Sports has approximately 2.5K employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Chief Information Officer: D. M.Chief Financial Officer: J. C.Vice President Of Digital Marketing: D. F.. Explore Dunham's Sports's employee directory with LeadIQ.

What industry does Dunham's Sports belong to?

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Dunham's Sports operates in the Retail industry.

What technology does Dunham's Sports use?

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Dunham's Sports's tech stack includes QuarkXPressD3.jsGoogle MapsPHPWoosterDX Delivery ServiceAdobe Creative SuiteX-Content-Type-Options.

What is Dunham's Sports's email format?

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Dunham's Sports's email format typically follows the pattern of FLast@dunhamshq.com. Find more Dunham's Sports email formats with LeadIQ.

When was Dunham's Sports founded?

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Dunham's Sports was founded in 1937.

Dunham's Sports

RetailMichigan, United States1001-5000 Employees

Dunham's Sports, one of the largest full-line sporting goods chains in the U.S., was founded in 1937 as Dunham's Bait & Tackle. We got our start in Waterford, Michigan, just outside Detroit, and today we have our corporate home in Troy, Michigan. 

Now we've grown into a complete sports outfitter serving customers in over 20 states, with over 250+ stores.  We continue to open Dunham's Sports stores in new and established markets. 

Dunham's has built its reputation on selection, quality and value: unsurpassed choice of national brands at low prices...every day. Every one of our more than 250 stores offers a complete line of sporting goods, athletic equipment, active sports gear and leisure apparel. 
________________________________________

Philosophy
Our motto at Dunham’s Sports is Big Names…Low Prices.  Every day we give our customers the choice of the name brands they want, at the lowest prices possible. We stock a remarkable range of popular national brands, while our immense buying power makes it possible for us to combine value and quality in everything we sell. You will notice this in every Dunham’s Sports store you go into where you will find Hot Deals and Sport Values at prices that may be too low to advertise. 

So the next time you’re thinking sports…
Get in the game at Dunham’s Sports, where our big names bring you in and our low prices bring you back!

Section iconCompany Overview

Headquarters
5607 New King Drive Suite #125 Troy, Michigan 48098 United States
Phone number
SIC Code
5091 - Sporting and Recreational Goods and Supplies
NAICS Code
44-45 - Retail Trade
Founded
1937
Employees
1001-5000

Section iconFunding & Financials

  • $1B$10B

    Dunham's Sports's revenue is estimated to be in the range of $1B$10B

Section iconFunding & Financials

  • $1B$10B

    Dunham's Sports's revenue is estimated to be in the range of $1B$10B

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