Strong Market Presence Dunlop Sports has a century-long heritage in racket sports with active engagement in tennis, squash, and Padel, providing an established brand foundation that appeals to both amateur and professional sports enthusiasts.

Strategic Partnerships Recent collaborations with organizations like Tennis for America, England Squash, and GoRaqt indicate opportunities for targeted promotional sponsorships, co-branded products, and expanded market reach across racket sports communities.

Innovative Product Launches Launches of new product lines such as the CX CONTROL series and Never Compromise Reserve putters demonstrate ongoing innovation, offering potential entry points for retail and specialty sports stores to enhance their product offerings.

Digital & Tech Focus Utilization of advanced tech stacks including Salesforce Commerce Cloud and Power BI suggests a focus on data-driven sales strategies and e-commerce expansion, presenting avenues for digital marketing and online sales growth.

Growth Opportunities Dunlop’s active expansion through recent hires and international events positions the company for increasing market share. Potential sales opportunities include sports equipment retailers, facility partners, and customizable product segments on the rise in racket sports.