Partnership Expansion Dunlop Sports actively engages in strategic partnerships with organizations like Goraqt, Tennis For America, and England Squash, indicating a focus on expanding market reach through collaborations with sports tech firms, educational institutions, and governing bodies.

Product Innovation Recent launches such as the CX CONTROL series and the relaunch of the Never Compromise Reserve putter line demonstrate a commitment to product innovation, opening opportunities to upsell advanced equipment to both amateur and professional athletes.

Market Engagement Participation in events like the FIM Endurance World Championship and collaborations with court-side smart kiosk providers suggest a focus on increasing brand visibility and engaging with niche sporting communities, which can translate into targeted B2B sales.

Digital Integration Utilization of a modern tech stack including Salesforce Commerce Cloud, Power BI, and PWA indicates a robust digital platform capable of supporting direct-to-consumer sales and personalized marketing, ideal for expanding online channels and local market penetration.

Growth Opportunities With revenue between $10M and $25M and active development in professional and amateur sport sectors, Dunlop Sports presents opportunities to introduce premium or specialized equipment tailored for high-performance athletes or emerging racket sports markets.