Community Engagement As a family-owned dealership deeply invested in the Ann Arbor community, there are opportunities to promote local initiatives, sponsorships, and community-focused events to strengthen brand loyalty and attract local customers.

Electric Vehicle Focus With Toyota’s recent $50 million investment in a vehicle battery testing laboratory in Michigan, there is a clear shift towards electric and battery-powered vehicles, presenting avenues for upselling EVs and related services to environmentally conscious customers.

Partnership Expansion Collaborations with educational institutions like Upright Education signal a potential market for digital skills training and tech-related programs, which can be leveraged to engage younger or tech-savvy demographics interested in automotive innovation and mobility solutions.

Technological Advancements The dealership’s technology stack including cloud CDN, JSON-LD, and integration with SAP indicates a focus on digital transformation, providing opportunities to offer enhanced online services, digital financing options, and connected car solutions to modern customers.

Market Positioning With a revenue range of $25-50 million and a local market presence comparable to Subaru of Ann Arbor, there is potential to target region-specific marketing campaigns and special financing offers to expand their customer base and increase sales volume in the Michigan area.