Diversified Product Range DuraBrake offers a wide range of OEM and aftermarket brake products, including brake drums, rotors, hubs, and brake pads. This diversified product portfolio positions the company to cater to a variety of customer needs, opening up opportunities for cross-selling and upselling.
Recent Innovation With the recent launch of an all-makes air disc brake program for heavy-duty trucks and trailers, DuraBrake has showcased its commitment to innovation and staying relevant in the market. This presents a sales opportunity to promote these new products to existing and potential customers.
Market Expansion DuraBrake serves the commercial truck, trailer, transit, defense, and off-highway markets in North America. This diverse market coverage provides a significant opportunity for geographic expansion and penetration into new sectors within the region.
E-commerce Presence Utilizing platforms like Shopify, DuraBrake has established an online presence, which can be leveraged for direct sales to customers worldwide. By optimizing their e-commerce strategy and digital marketing efforts, the company can tap into a broader customer base and drive online sales growth.
Competitive Positioning With a focus on quality products and more than 70 years of experience, DuraBrake competes effectively in the motor vehicle manufacturing industry. Leveraging this strong competitive positioning, the sales team can highlight the company's reliability and expertise to attract and retain customers.