Venue Partnerships Leverage the Durham Convention Center and its complex including Carolina Theatre, Durham Armory, Durham Arts Council, and Durham Marriott City Center to cross-sell bundled event packages to corporate clients, weddings, and leisure travelers seeking venue diversity.

Event Services Upsell Promote Spectra Venue Management capabilities—dedicated planners, executive culinary team, and on-site AV and exhibitor services—as an all-in-one solution for clients planning large conventions, associations, or multi-site events to drive higher ticket sizes and repeat bookings.

Downtown Access Position the center as a turnkey downtown experience for attendees by highlighting proximity to City Center District amenities, local hotels, and transport access to attract regional and out-of-town events with longer dwell times.

Digital & Tech Stack Utilize current technology footprint (MySQL, modern web tools, secure hosting) to offer data-driven event management and personalized attendee experiences, enabling targeted outreach, reporting, and post-event value propositions for potential enterprise clients.

Financial Readiness Target mid-size to large organizations with $1–10M in revenue or events of similar scale by showcasing flexible venue packages, comparative ROI, and scalable space options across the Durham Convention Center Complex to win multi-event contracts.