Award-winning prestige Leverage Conniption Gin’s strong awards and recent global recognitions to justify premium pricing and to open conversations with high-end retailers, hospitality groups, and cocktail bars that value craft and credibility.

Expansion opportunities Capitalize on the brand’s diversified portfolio beyond gin, including liqueurs, vodka, canned cocktails, and krupnikas, to propose category expansion deals with retailers and on-premise accounts looking for a coherent craft spirits assortment.

Experience channel Highlight the Juniper Room, distillery tours, cocktail classes, and Conniption Bar & Lounge as experiential marketing assets to drive DTC, influencer collaborations, and event partnerships that raise brand affinity and drive sampling in key markets.

Sustainability and women leadership Position Durham Distillery as a women-led, science-forward craft producer with community roots, using this as a differentiator in all outreach to retailers and consumers emphasizing authenticity, mentorship programs, and local impact storytelling.

Growth-ready metrics With revenue in the multi-million range and a funding cushion, pursue strategic wholesale partnerships, co-branded campaigns, and seasonal promotions with national and regional accounts, leveraging proven performance in awards to de-risk shelf placement.