Award-winning gin Target premium bar programs and retailers seeking high-visibility, award-winning gin portfolios. Leverage Conniption’s 60+ national and international awards and recent World Gin Awards finalists to justify premium positioning and placement in specialty stores, cocktail bars, and hospitality-led experiences.

Female-led innovation Leverage the unique story of a female-led, science-forward distillery to differentiate in pitches to retailers and partners prioritizing diversity, gender equity, and story-driven brands. Highlight Melissa’s historic Gin Guild recognition to bolster credibility in collaborations and sponsorships.

Experiential leverage Promote experiential retail and hospitality partnerships around tours, the Juniper Room, cocktail classes, and Conniption Bar & Lounge. Propose hosted masterclasses, tasting flights, and branded events to drive foot traffic and on-premise sales for gin-related promotions.

Campaign-driven initiatives Capitalize on the national Raising a Glass to Closing the Gap campaign to align with retailers and hospitality groups pursuing social impact storytelling. Offer co-branded promotions with a donation component to the James Beard Foundation, driving responsible goodwill and customer engagement.

Growth-ready portfolio Position Conniption as a multi-brand gin and liqueur ecosystem (Conniption Gin, Kinship, Navy Strength, Damn Fine Liqueurs) for category expansion in stores and on-premise menus. Present cross-sell opportunities and seasonal cocktail programs to optimize assortment and drive higher basket sizes.