Dyehard Fan Supply Employee Directory

Spectator SportsNorth Carolina, United States11-50 Employees

Dyehard Fan Supply is a Winston-Salem-based company that provides event and retail merchandise, marketing, and e-commerce services for sports, concerts, festivals, races, and other live events. It partners with colleges, professional sports organizations, and entertainment properties to deliver top-quality merchandise through an expansive network of collaborators, supporting fan-focused retail experiences both in venues and online. The company emphasizes customer service and works across a range of events—from college and professional sports to Broadway and musical performances—to create inventory and shopping concepts aligned with event-driven demand. Founded in the United States and operating internationally, Dyehard serves clients looking for official merchandise programs, turnkey retail solutions, and NIL-related offerings, with recent activity including the appointment of a board advisor and partnerships with university programs. The business is positioned within the spectator sports and live-events industry, offering integrated merchandising, retail, and e-commerce solutions to enhance fan engagement and revenue opportunities for events and teams.

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