Dynamo Retail Group B.V. Email Format

RetailUtrecht, Netherlands51-200 Employees

Dynamo Retail Group B.V. is a Netherlands-based organization created through the merger of Bike Totaal and Biretco. It unites three bicycle retailer franchises—Bike Totaal, Profile 'de Fietsspecialist', and Fietswereld—along with a buying group known as Dynamo Retail Service to support independent bike shops. The group operates more than 750 shops across the Netherlands, Belgium, and Germany, signaling a significant cross-border presence in the bicycle retail market.

Based in Amersfoort in the Utrecht region, the company serves bicycle retailers and related businesses through its franchise network and cooperative purchasing structure. In March 2023, Tracefy formed a partnership with Dynamo Retail Group to enhance GPS protection for consumers via the Benelux dealer network, indicating collaboration with industry partners.

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