Golf Academy Growth Eagle Crest is recognized in the Operation 36 network as a top golf academy, presenting an opportunity to expand youth programs with clinics, junior memberships, and school partnerships that boost midweek occupancy and group bookings.

Corporate Events Position the resort as an end-to-end events destination for corporate conferences, weddings, charity galas, and executive meetings, offering bundled packages that combine meeting space, catering, lodging, AV, and golf experiences for attractive occupancy across peak and off-peak periods.

Digital Marketing Leverage the existing tech stack to drive direct bookings and upsell services by integrating CRM, loyalty programs, and data-driven marketing campaigns focused on golf, conferences, and weddings to reduce dependence on third-party channels.

Staffing Growth With a small team relative to revenue, there is room to scale via partnerships and outsourced services for events, culinary, and golf operations, enabling growth without a proportional rise in fixed headcount.

Strategic Partnerships Explore alliances with Travel Management Companies, local airlines, wedding planners, and corporate schedulers to create exclusive packages that leverage proximity to Detroit Metro Airport and the Ann Arbor area for repeat, higher-margin bookings.