Niche Focus Early Music Now specializes exclusively in historically-informed performances of Medieval, Renaissance, and early Baroque music, presenting a unique market position that appeals to a niche audience passionate about early music genres.

Digital Engagement The company's active online presence, including the use of YouTube and a modern tech stack such as Google Cloud, indicates an opportunity to expand digital content offerings and increase audience engagement through virtual performances and educational content.

Leadership Transition With the recent retirement of long-standing Executive and Artistic Director Charles Q. Sullivan after 16 years, there may be opportunities to introduce innovative programming and strategic partnerships to capitalize on new leadership and vision.

Funding Potential Operating within a revenue range of up to $10 million, Early Music Now has the potential to attract strategic corporate sponsorships, grants, and donors interested in supporting niche cultural and educational initiatives in early music.

Community Niche As the sole presenter of early music in Wisconsin, there is an opportunity to build regional collaborations, extend outreach efforts, and attract a broader audience interested in classical and historically-informed performances.