Cross-border expertise East West Bank acts as a financial bridge between the East and West, providing businesses on both sides of the Pacific with guidance and access to new markets. This unique positioning presents sales opportunities for companies looking to expand globally or enter new markets.

Specialized industry focus With expertise in real estate, entertainment, private equity, high-tech, and aviation industries, East West Bank can cater to companies within these sectors with tailored financial solutions and services. Sales reps can leverage this specialized knowledge to offer customized financial products to industry-specific clients.

Multicultural market outreach The multicultural team at East West Bank enables them to understand the diverse needs of businesses and community members on both sides of the Pacific. Sales professionals can tap into this multicultural understanding to connect with a wider range of clients and build relationships based on cultural insights.

Tech-savvy solutions Utilizing a tech stack that includes Oracle, Microsoft Dynamics, and Splunk, East West Bank demonstrates a commitment to leveraging technology for financial services. Sales representatives can highlight the bank's tech-savvy approach in providing innovative solutions to tech-focused clients, positioning the bank as a forward-thinking partner.

Competitive positioning Among similar banks like Bank of America, Wells Fargo, and U.S. Bank, East West Bank stands out with its cross-border focus, specialized industry expertise, and multicultural approach. Sales teams can emphasize East West Bank's unique value propositions to differentiate the bank and attract clients seeking a bank with a global perspective.