Diverse Product Line Eastman Music Company offers a diverse range of musical instruments and accessories under various brands, catering to musicians at all skill levels. This variety presents an opportunity to target different segments of the market and appeal to a wide customer base.

Quality Craftsmanship With a reputation for quality design and craftsmanship that dates back nearly 500 years, Eastman Music Company's instruments are considered heirloom-worthy. Highlighting the exceptional build and sound quality can be a strong selling point to customers looking for long-lasting and premium musical instruments.

Global Reach As a company that markets instruments heard around the globe, Eastman Music Company has a strong international presence. Leveraging this global reach can open up sales opportunities in various countries and regions, helping to expand market share and revenue streams.

Innovative Marketing Through utilizing technologies like Facebook Ads, Twitter Emoji (Twemoji), and Typekit, Eastman Music Company demonstrates a commitment to innovative marketing strategies. Leveraging these tools effectively can help in reaching and engaging with potential customers, driving sales and brand awareness.

Competitive Positioning By understanding and highlighting the unique selling points of Eastman Music Company in comparison to similar competitors like PRS Guitars, Yamaha Corporation, and Taylor Guitars, sales teams can emphasize the company's strengths and advantages to effectively differentiate and position themselves in the market.