Premium membership Eastpointe is a private, gated community club with a long-standing history and a focus on exclusive, high-end golf and resort-like amenities, signaling potential for upsell of premium services and exclusive events to current members.

Wellness and fitness With two fitness centers, certified trainers, tennis on Har-Tru courts, a heated pool and extensive practice facilities, there is strong potential to cross-sell premium personal training packages, group classes, and wellness memberships to keep members engaged year-round.

Digital presence Active tech stack including social platforms and membership systems (iCIMS, Paycom, Osano, Microsoft 365, SendGrid) indicates opportunities to offer targeted digital marketing services, CRM enhancements, and data-driven member communications for higher engagement and revenue.

Master plan momentum Recent leadership hire and ongoing infrastructure investments alongside a continued master plan collaboration with a service partner point to opportunities for B2B vendor relationships in facilities, security, hospitality tech, and outsourced member experience enhancements.

Awarded agronomy Recognized turf management excellence suggests potential for value-added partnerships in sustainable landscaping, environmental certification programs, and premium amenity upgrades that can be packaged as exclusive member benefits.