Expanding Customer Base Eastside Harley-Davidson's partnership with Twisted Road to offer extended test rides indicates an active approach to attracting new motorcycle buyers and increasing customer engagement, representing a key opportunity for marketing and promotional offerings.

Market Coverage Located in the Pacific Northwest with a broad service area including Seattle, NW, BC, West Coast, and Canada, the company has a regional reach that opens opportunities for cross-region promotions and tailored marketing campaigns.

Product Diversity With more than 300 used motorcycles and a variety of Harley parts, accessories, and rental options, Eastside Harley-Davidson presents upselling potential through parts, accessories, and rental packages to existing customers and motorcycle enthusiasts.

Digital Engagement Utilization of advanced digital tools like Google Conversion and Call Tracking, React, and Facebook indicates a focus on digital marketing and online lead generation, providing avenues for targeted digital outreach and advertising campaigns.

Financial Opportunity With a revenue range of 10 to 25 million dollars and a relatively small team, there is scalable potential for growth by expanding product offerings, increasing service sales, and leveraging regional brand presence to attract more customers.