Asia footprint Leverage Eastspring’s deep on-the-ground presence across 10 Asian markets and growing regional distribution to offer localized investment solutions and cross-border product deployment to global institutions seeking regional access.

ESG integration Position offerings around ESG-driven investment processes and sustainable initiatives to attract clients prioritizing responsible investing and to differentiate from competitors relying solely on traditional strategies.

Digital partnerships capitalize on recent digital investment launches and collaborations (Airo Malaysia, Islamic money market fund for ShopeePay, Money+ micro-investing) to upsell tech-enabled advisory services, robo-advisory features, and integrated payment/investment ecosystems.

Leadership transitions Note leadership change with a new APAC CEO appointment and strategic hiring in Hong Kong; target enterprise clients and intermediaries seeking stable, growth-oriented asset managers with strong regional leadership.

Global reach Highlight Prudential backing and multi-asset capabilities with USD 269 billion AUM to pursue institutional mandates, cross-border product suites, and multi-asset/quantitative strategies for large-scale pension funds, insurers, and sovereign wealth clients.