Expanding Market Reach Easy Choice Health Plan is actively expanding its service area to seven additional counties in 2012, presenting significant growth opportunities for healthcare providers and service vendors aiming to partner with a rapidly growing Medicare Advantage and dual-eligible population.

Niche Demographic Focus Specializing in services for Southern California seniors and dual-eligible individuals creates targeted sales opportunities for products and services tailored to the unique needs of an aging and diverse population.

Technology Engagement The company's use of advanced website and analytics tools like Sitecore, Google Tag Manager, and Adobe Tag Manager indicates a focus on digital engagement, offering avenues for digital marketing solutions and healthcare technology integration.

Financial Growth Potential With reported revenues between one to ten million dollars and an active member base of approximately 33,000, Easy Choice Health Plan demonstrates scalability potential, ideal for service providers seeking to support or expand healthcare operations.

Partnership Opportunities The competitive landscape includes industry giants with extensive resources; partnering with Easy Choice Health Plan could provide niche access to the Southern California senior market and opportunities for co-marketing or technology-driven healthcare solutions.