Eat My Words Employee Directory

Advertising ServicesCalifornia, United States2-10 Employees

Eat My Words is a San Diego-based advertising services company specializing in creating brand names and taglines. Founded in 2005 by Alexandra Watkins, the firm focuses on helping funded companies develop memorable names and messaging designed to foster emotional connections and drive revenue. Its approach centers on the belief that a well-crafted name should be easy to pronounce and recall, with a structured evaluation method known as the SMILE & SCRATCH Test that guides the naming process. The client roster includes large consumer brands such as Coca-Cola, Google, Disney, and Wrigley, among others, indicating a positioning within consumer-focused branding work for established companies. The firm operates with a small team and has a track record of distinctive naming projects, including notable brand names and taglines for household products and entertainment brands. A recent development noted is the organization of a bookstore event, reflecting engagement with its local community in addition to its client work.

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