Public Health Partnerships Ebony has demonstrated its ability to engage diverse communities in public health initiatives, evidenced by a collaboration with the Colorado Department of Public Health and Environment to reach communities affected by tobacco and substance use disparities. This suggests strong sales opportunities with state and local health departments, public health agencies, and health-focused NGOs for program evaluation, community outreach, and targeted research on health equity campaigns.

Multicultural Expertise Ebony specializes in ethnic, multicultural and interdenominational marketing, making it a valuable partner for brands launching inclusive campaigns or expanding into diverse markets. Potential opportunities include providing targeted focus groups, intercepts, online and mobile surveys, and behavioral insights for consumer, healthcare, or financial services brands seeking authentic representation.

Lean Partnerships With a lean team, Ebony often relies on partnerships to deliver research, presenting an opening for managed or white-label research collaborations with larger agencies seeking specialized multicultural insights. This can enable scalable project delivery for clients requiring rapid deployments across diverse communities.

Health & Policy Focus Recent health disparity engagement work indicates demand from health systems, insurers, and public health funders for program evaluation and outcome research around tobacco and substance use. Opportunities include measuring intervention impact, campaign effectiveness, and community sentiment to inform policy and CSR initiatives.

Digital Analytics Ebony offers online, telephone, and mobile survey capabilities and uses modern web technologies, suggesting a path to upgrade to more advanced analytics, dashboards, and integrated measurement solutions. Sales opportunities include offering a managed analytics platform, data visualization, and GTM-based tracking to demonstrate ROI for clients' campaigns.