Award-winning credibility Position the firm’s recent accolades (IIDA RED Award in Philanthropic category, Chicago Building Congress Merit Award in Pre K-12 Education, Faith & Form Award, American Architecture Award) to validate quality and social impact, opening doors with healthcare, education and community-focused clients.

Healthcare and Education emphasis Leverage existing portfolio focus on healthcare, K-12 and higher education to target school districts, universities, hospital systems and campus developers seeking design partners with strong education and wellbeing outcomes.

Strong project partnerships Highlight collaboration with clients from inception to completion and beyond as a differentiator for complex projects, and pursue long-term design relationships with developers like Mavrek and other multi-site operators.

Mid-market growth As a 51-200 employee firm with revenue in the mid-range, pursue mid-market opportunities in regional markets where large firms are scarce yet demanding comprehensive services in architecture, planning and interior design.

Digital and BIM readiness Emphasize tech stack including Autodesk Revit and BIM-friendly workflows to win clients prioritizing integrated design, documentation efficiency, and coordinated multidisciplinary delivery, especially for complex healthcare and education facilities.