Global Luxury Access Leverage écurie25 as a premium peer-to-peer supercar access model to target high-net-worth individuals seeking driving experiences without ownership, expanding into untapped US markets and cross-selling to existing luxury car enthusiasts.

Membership Experience Position the club as a points-based driving program with exclusive tours and events, offering partner brands sponsored experiences and bundled perks to increase member lifetime value and cross-promote automotive lifestyle products.

Event & Partnerships Capitalize on historical press and racing collaborations (Hennessey partnerships, high-profile tours) to attract lifestyle brands, performance aftermarket vendors, and travel partners for co-hosted events and revenue-sharing opportunities.

Digital Engagement Expand demand generation via their tech stack presence (Facebook Pixel, Google Cloud, Wix) for targeted campaigns, retargeting, and member onboarding funnels aimed at converting site visitors into registered members.

Competitive Positioning Differentiate from ownership by highlighting cost-per-hour savings relative to car ownership, leveraging contents of existing press and regional expansions to pursue strategic alliances with luxury experiences, automotive brands, and high-end travel networks.