Ed Gillespie Strategies Email Format

Advertising ServicesUnited States2-10 Employees

The arches that formed the foundations for Ancient Rome’s buildings, bridges and aqueducts relied on a single keystone. The wedge-shaped piece at the summit of an arch is the central, cohesive source of support and stability. Without a well crafted and properly set keystone, the entire structure would crumble.

The keystone is at the center of the graphic for Ed Gillespie Strategies because a well conceived strategy is the central, cohesive element of any successful effort to achieve an important objective. If the strategy is not well conceived, the effort will likely fail.

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