Community Strength A family-led dealership with a longstanding local footprint in Greenville, Michigan, offering opportunities to partner on community-focused sponsorships, events, and local advertising to boost brand visibility and local loyalty.

Mid-Market Scale Revenue in the 10–25 million range and a team size of 11–50 positions Ed Koehn Ford Lincoln as a regional player with potential value for scalable B2B partnerships, fleet opportunities, and volume vehicle programs.

Diverse Vehicle Legacy Historic evolution from Nissan to Ford Lincoln Mercury and travel trailers indicates flexibility in product mix and cross-sell potential; explore cross-channel sales, service, and aftermarket bundles to capture multi-category demand.

Tech & Operations Uses Microsoft Azure DNS and Microsoft 365, suggesting openness to cloud-based services, security upgrades, CRM enhancements, data analytics, and modern collaboration tools to modernize sales and service workflows.

Growth Momentum Described as one of the fastest growing dealerships in Michigan with a large community impact; leverage this momentum to propose regional expansion initiatives, centralized fleet servicing, or exclusive dealer programs to drive incremental revenue.