Strong Market Presence Edge Marketing operates within the competitive advertising services industry with a mid-sized team of 51-200 employees and annual revenues between 10M and 25M, indicating a solid market foothold and potential for expansion or upselling opportunities.

Data-Driven Approach The company leverages advanced analytics tools such as Google Analytics, Piwik, and HubSpot, demonstrating a strong emphasis on data-driven marketing strategies, which opens avenues for tools and services that enhance their analytical capabilities or integrate with their existing tech stack.

Focus on Shopper Marketing Specializing in conversion and commerce marketing with a deep insight drawer, Edge Marketing is likely interested in innovative solutions that optimize customer engagement and boost ROI for their clients, presenting cross-selling opportunities in marketing technology and creative services.

Potential Upsell Targets With a revenue range similar to other agencies like Blue Sky Marketing and Skyrocket Digital, there is an opportunity to offer scalable marketing solutions, including new digital advertising platforms or performance tracking tools tailored for mid-sized agencies.

Digital Engagement Tools Utilizing social media platforms like Facebook and Twitter, Edge Marketing values digital engagement strategies. Solutions that improve social media analytics, content management, or customer interaction could align with their existing tech stack and enhance their service offerings.