Integrated wellness Position Edge as a single destination combining beauty, wellness, and design to cross-sell services and products across salon, spa, design showroom, and pet grooming, increasing average order value per customer.

Lifestyle brand Leverage the Aveda Men grooming and luxury salon services to target premium male grooming segments and corporate wellness programs, expanding B2B partnerships with spas, gyms, and hotels.

Local design edge Promote Edge Design with in-stock York Wallpaper as a differentiator to attract interior design enthusiasts and homeowners, enabling bundled offers for clients seeking both beauty services and home décor inspiration.

Healthy growth Utilize the strong revenue range to pitch expanded service lines, loyalty programs, and referral incentives to convert existing clients into multi-service purchasers across wellness, grooming, design, and pet care.

Cross-channel tech Capitalize on Squarespace Commerce and digital assets to run targeted campaigns, appointment upsells, and repeat purchase reminders, supported by security-forward practices to build trust with high-value clients.