Market fit Position EDO as the TV outcomes measurement partner for advertisers seeking attribution across linear and streaming. Highlight opportunities with brands and agencies that prioritize data-driven attribution, competitive insights, and ROI visible from convergent TV investments.

Syndicated data Leverage EDO's syndicated, investment-grade data and decision science to offer clients benchmarked creative performance and historical insights. Sell as a premium analytics add-on that informs media mix, audience targeting, and creative optimization.

Programmatic edge Emphasize capabilities in a programmatic, increasingly automated TV landscape. Target networks, streamers, and studios seeking scalable measurement tied to business outcomes to justify premium CPMs and faster decision cycles.

Mid-market focus With a company size in the 51-200 employee range and revenue indicators in the mid to upper range for ad tech, pursue mid-market brands and agencies that need enterprise-grade measurement without the heft of larger incumbents. Highlight cost-efficiency and rapid deployment.

Partnerships & integration Promote integrations with key tech stack elements such as data storage and analytics platforms (Amazon S3, GraphQL, Google Tag Manager) and workplace tools (Notion, Justworks) to streamline onboarding and ongoing use. Propose co-market programs with ad tech vendors to expand reach.