Local artist connections EDP focuses on connecting local talent with local businesses in Provo and the BYU community, presenting a targeted opportunity to offer integrated entertainment partnerships and experiential marketing programs to businesses seeking local authenticity.

Market bridging As a bridge between artists and venues, EDP can position as a curated talent marketplace for venues looking to differentiate through live performances, pop-ups, and brand activation experiences that attract BYU-affiliated audiences.

Exposure leverage Leverage the exposure goals of up-and-coming artists and local businesses by offering bundled packages (booking, promotions, and cross-channel marketing) that enhance visibility in the Provo market and at BYU-associated events.

Growth through partnerships Target collaborations with local event spaces, cafes, boutiques, and student-focused brands to expand event calendars, create recurring revenue streams, and increase repeat business for both artists and venues.

Community branding Position EDP as a community-driven brand accelerator that helps businesses tap into local culture and student networks, offering tailored experiential campaigns that align with sustainability, student engagement, and local market penetration.