Targeted university Small to mid-sized higher education institutions and continuing education programs represent a core opportunity for ETC, as their need for affordable, customizable test prep aligns with ETC’s strengths in contract and open enrollment classes.

Customization edge Market ETC’s ability to tailor test prep to specific communities and partner requirements, emphasizing faculty with real test-writing experience to differentiate from generic providers and to win partnerships requiring bespoke program design.

Cost-conscious selling Highlight value proposition of affordable pricing combined with quality outcomes to attract institutions facing budget constraints, with a focus on scalable program options from turnkey to in-house staff training.

Digital readiness Leverage ETC’s tech stack and digital marketing tools (Salesforce, Mailchimp, WordPress) to propose data-driven enrollment campaigns, regional outreach, and streamlined program management for partner universities.

Growth potential Position ETC as a growth partner for universities expanding outreach and continuing education by offering flexible engagement models, from pre-selected group contracts to open-enrollment populations, to capture broader community demand.