Strong Market Presence Edwards Automotive serves as the GM Truck Headquarters of the Upper Peninsula, indicating a dominant regional position that can be leveraged for upselling additional vehicle services or premium models.

Growing Revenue Base With revenues ranging from 10 to 25 million dollars and a close competitor like Davis Motors, there is significant opportunity to introduce complementary automotive solutions or financial products to expand their offerings.

Community Engagement The company's active involvement in community initiatives like the 'Switching Gears for Good' campaign and partnerships with local healthcare providers suggest a customer-centric approach that could facilitate trust-building for new marketing campaigns or service packages.

Technology Usage Utilizing advanced tech stacks such as AppNexus, Trustpilot, and SiteCatalyst demonstrates a focus on digital marketing and customer feedback, which could be tapped into for targeted advertising services or reputation management tools.

Sustainability & Loyalty Their emphasis on GM Certified used vehicles with robust warranties offers a foundation for promoting extended service plans, maintenance packages, or loyalty programs to increase repeat business and customer lifetime value.