EffectCheck Email Format
Technology, Information and InternetCalifornia, United States2-10 Employees
EffectCheck develops software that measures the emotional impact of written language, helping users understand how their text may influence readers. Its customer base includes advertisers seeking to bolster consumer confidence, political communicators aiming to motivate audiences, and public relations firms seeking more favorable responses to brands. The platform produces an emotional score for text, enables tailoring messages to specific audiences, and aims to optimize the overall impact of communications, drawing on psychological research into how word choice shapes feelings. The company is based in San Diego, California, and operates within the technology, information, and internet space. With a compact team, EffectCheck concentrates on applying psychology-informed analysis to communications. In 2017, the firm announced an upgrade to its EffectCheck software.