Strategic Alliance EHNAC merged into DirectTrust in 2023 and serves as the accreditation and certification body for DirectTrust, signaling an integrated ecosystem for health data exchange. This presents a sales opportunity to offer complementary compliance, security, and data exchange solutions that align with DirectTrust standards.

Security Focus EHNAC’s historical emphasis on privacy and security criteria, plus executive-level security leadership appointments, indicates a market prioritizing robust data protection. Prospects can position advanced cybersecurity, risk assessment, and governance services tailored to health information exchanges.

Standards & Compliance As a federated standards development and accreditation body with ongoing program criterion updates, there is ongoing demand for tools and services that support certification readiness, documentation automation, and audit readiness for accreditation programs.

Growing Ecosystem Past partnerships (for example with CARIN Alliance) and a broad accreditation program portfolio suggest opportunities to offer interoperability solutions, data sharing governance, and vendor-neutral compliance offerings to organizations seeking trusted data exchange frameworks.

Financial & Scale With modest revenue in the low to mid multi-million range and a small staff, there may be budget-conscious prospects prioritizing cost-effective, scalable compliance and security platforms, managed services, or training programs aligned with accreditation criteria.