Native Brand Growth Leverage Eighth Generation’s status as the first Native-owned company offering wool blankets and its growing storefront presence to co-create premium Indigenous design collaborations, expanding into wholesale and limited-edition collections with cultural storytelling.

Strategic Partnerships Target partnerships with educational institutions, cultural organizations, and major retailers for exclusive lines (e.g., university blankets, corporate gifts) leveraging their existing collaborations with Northwest Indian College and Starbucks to scale co-branded offerings.

Made-in-House Advantage Capitalize on the in-house wool textile line to offer vertical integration benefits to buyers, including customization options, faster lead times, and exclusive patterns for B2B customers seeking authentic Native-crafted products.

Digital & Loyalty Explore enhanced e-commerce and marketing partnerships using their tech stack (Kl aviyo, Postscript, Google Analytics) to prioritize personalized campaigns, wholesale onboarding, and reseller incentives across retailers and boutiques.

Growth & Scale With revenue in the multi-million range and a growing footprint, pursue multi-channel distribution, studio-to-retail pop-ups, and co-branded merchandise programs to expand national visibility while maintaining Native design integrity.