Native Brand Growth Eighth Generation's position as the first Native-owned company offering wool blankets and its status as one of the fastest-growing Native-owned brands in the U.S. present significant opportunities to partner with organizations seeking authentic Indigenous products and cultural storytelling for marketing and retail collaborations.

Strategic Collaborations Recent partnerships with Northwest Indian College, Harvard Business School, and Starbucks highlight a strong network of institutional and commercial clients interested in Native-designed products, indicating potential for expanding into educational, corporate, and retail sectors with custom or branded Indigenous-themed product lines.

Product Innovation The launch of an in-house wool textile line and the addition of new product categories to their Blanket Design Contest suggest ongoing innovation and diversification, opening sales avenues for custom textiles and co-branded collections tailored to specific market segments or corporate branding efforts.

Market Positioning As a Native-led lifestyle brand with culturally significant designs and a prominent storefront at Pike Place Market, Eighth Generation appeals to consumers seeking authentic Indigenous products, creating opportunities for retail expansion and online sales targeted at conscious consumers interested in cultural heritage and sustainable fashion.

Technology Utilization Utilizing a broad tech stack including Google Analytics, Klaviyo, and Microsoft Advertising, Eighth Generation demonstrates a data-driven approach to marketing and customer engagement, which can be leveraged to identify new customer segments, optimize campaigns, and explore digital sales channels with targeted outreach strategies.