ekaterra
Beverage ManufacturingNorth Holland, Netherlands201-500 Employees
ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.
Global Expansion LIPTON Teas continues to expand its manufacturing footprint with new facilities in Dubai and the United Arab Emirates, indicating a strong growth strategy in key international markets which could open doors for supply chain and distribution partnerships.
Sustainable Initiatives The company's investment in solar power plants in the Middle East demonstrates a commitment to sustainability, presenting opportunities for eco-friendly supply chain solutions, renewable energy collaborations, and sustainability-focused product packaging.
Market Innovation The launch of Lipton Ice Tea teabags into the cold brew market signifies product innovation and diversification, suggesting potential for new product development collaborations and sales of related packaging or processing equipment.
Leadership Outlook Recent appointment of Grant Reid as Chair highlights strategic leadership with experience from Mars, signaling potential for accelerated growth and exploration of new market segments that can benefit from targeted sales initiatives.
Technology Utilization The company's use of advanced IT systems such as SAP ECC and SAP Ariba indicates a digitized supply chain and procurement process, opening opportunities for software, consulting, and technology partnerships to optimize operational efficiency.
ekaterra uses 8 technology products and services including SAP ERP Central Component (ECC), React, PWA, and more. Explore ekaterra's tech stack below.
| ekaterra Email Formats | Percentage |
| First.Last@ekaterratea.com | 76% |
| First_Last@ekaterratea.com | 13% |
| Last.First@ekaterratea.com | 8% |
| First-L@ekaterratea.com | 3% |
Beverage ManufacturingNorth Holland, Netherlands201-500 Employees
ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.
ekaterra's revenue is estimated to be in the range of $50M$100M
ekaterra's revenue is estimated to be in the range of $50M$100M