Insights

Global Expansion LIPTON Teas continues to expand its manufacturing footprint with new facilities in Dubai and the United Arab Emirates, indicating a strong growth strategy in key international markets which could open doors for supply chain and distribution partnerships.

Sustainable Initiatives The company's investment in solar power plants in the Middle East demonstrates a commitment to sustainability, presenting opportunities for eco-friendly supply chain solutions, renewable energy collaborations, and sustainability-focused product packaging.

Market Innovation The launch of Lipton Ice Tea teabags into the cold brew market signifies product innovation and diversification, suggesting potential for new product development collaborations and sales of related packaging or processing equipment.

Leadership Outlook Recent appointment of Grant Reid as Chair highlights strategic leadership with experience from Mars, signaling potential for accelerated growth and exploration of new market segments that can benefit from targeted sales initiatives.

Technology Utilization The company's use of advanced IT systems such as SAP ECC and SAP Ariba indicates a digitized supply chain and procurement process, opening opportunities for software, consulting, and technology partnerships to optimize operational efficiency.

Similar companies to ekaterra

ekaterra Tech Stack

ekaterra uses 8 technology products and services including SAP ERP Central Component (ECC), React, PWA, and more. Explore ekaterra's tech stack below.

  • SAP ERP Central Component (ECC)
    Enterprise Resource Planning
  • React
    Javascript Frameworks
  • PWA
    Miscellaneous
  • ServiceNow
    Miscellaneous
  • SAP Ariba
    Procurement
  • reCAPTCHA
    Security
  • HSTS
    Security
  • Apache
    Web Servers

Media & News

ekaterra's Email Address Formats

ekaterra uses at least 2 format(s):
ekaterra Email FormatsExamplePercentage
First.Last@ekaterratea.comJohn.Doe@ekaterratea.com
76%
First_Last@ekaterratea.comJohn_Doe@ekaterratea.com
13%
Last.First@ekaterratea.comDoe.John@ekaterratea.com
8%
First-L@ekaterratea.comJohn-D@ekaterratea.com
3%

Frequently Asked Questions

Where is ekaterra's headquarters located?

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ekaterra's main headquarters is located at Amsterdam, North Holland Netherlands. The company has employees across 6 continents, including EuropeAsiaAfrica.

What is ekaterra's official website and social media links?

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ekaterra's official website is liptonteas.com and has social profiles on LinkedIn.

What is ekaterra's NAICS code?

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ekaterra's NAICS code is 3121 - Beverage Manufacturing.

How many employees does ekaterra have currently?

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As of April 2026, ekaterra has approximately 328 employees across 6 continents, including EuropeAsiaAfrica. Key team members include Head Of Finance Uk&i: Z. A. S.Financial Controller North America: M. A.Global Design For Channel Director: A. S.. Explore ekaterra's employee directory with LeadIQ.

What industry does ekaterra belong to?

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ekaterra operates in the Beverage Manufacturing industry.

What technology does ekaterra use?

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ekaterra's tech stack includes SAP ERP Central Component (ECC)ReactPWAServiceNowSAP AribareCAPTCHAHSTSApache.

What is ekaterra's email format?

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ekaterra's email format typically follows the pattern of First.Last@ekaterratea.com. Find more ekaterra email formats with LeadIQ.

When was ekaterra founded?

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ekaterra was founded in 2021.

ekaterra

Beverage ManufacturingNorth Holland, Netherlands201-500 Employees

ekaterra is the former name of LIPTON Teas and Infusions, the world's largest tea business.

Section iconCompany Overview

Headquarters
Amsterdam, North Holland Netherlands
NAICS Code
3121 - Beverage Manufacturing
Founded
2021
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    ekaterra's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    ekaterra's revenue is estimated to be in the range of $50M$100M

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