Scale through merger Ektron has merged with Episerver to form a larger digital experience platform focused on cloud delivery, creating opportunities to upsell enterprise-grade SaaS capabilities and broaden the potential customer base across larger organizations seeking integrated DXP solutions.

Global reach With over 8,800 customers in 30 countries and a thriving partner network of more than 880 SI and creative agencies, there is a strong channel to target multinational enterprises and organizations pursuing global web experiences and consistent digital standards.

Digital experience focus The company specializes 100 percent on digital experience delivery, implying a sales message centered on content management, personalization, and cloud-native delivery, which aligns with needs of marketers and IT leaders aiming to modernize web ecosystems.

Technical readiness Existing tech stack includes Google Cloud CDN, Webpack, Module Federation, Nginx and OpenResty, suggesting opportunities to cross-sell to customers using cloud-native, fast-edge delivery and modern frontend architectures, as well as potential integration partnerships.

Evidence of growth Recent news and leadership transitions at Hepsiburada indicate an active e-commerce and tech investment environment, signaling a market with demand for scalable digital experience platforms and opportunities for joint go-to-market with system integrators in high-growth regions.