Regional expansion eKupi operates across Croatia and regional markets (Serbia, Bosnia and Herzegovina, Montenegro, North Macedonia), indicating growth potential in neighboring territories with similar online shopping behaviors.

Fast delivery focus With inventory on hand and emphasis on rapid home delivery, there is opportunity to upsell expedited shipping, install-based services, or add-on delivery options to increase average order value.

Broad product categories A wide catalog spanning home electronics, office supplies, books, baby gear, toys, perfumes, gifts, and sports equipment suggests potential cross-sell bundles and targeted marketing by category to boost basket size.

Tech enabled Leveraging a modern tech stack (Firebase, OpenAI, Zendesk Chat, analytics tools) enables personalized recommendations, automated support, and data-driven campaigns to improve conversion and retention.

Medium growth potential Annual revenue range indicates a solid mid-market retailer with room to scale; partnerships with suppliers, regional marketing, and B2B collaborations could accelerate cross-border sales and market penetration.