Strong Market Position eKupi dominates the Croatian e-commerce sector as the leading online retailer with a broad customer base and regional presence in Serbia, Bosnia and Herzegovina, Montenegro, and North Macedonia, offering multiple growth opportunities in Southeast Europe.

Diverse Product Range The company's extensive product catalog across categories such as electronics, household appliances, books, and sports equipment enables up-selling and cross-selling, reaching wide consumer interests and increasing average order value.

Modern Technology Stack Utilizing advanced tools like Firebase, Google Analytics, and ASP.NET, eKupi provides a secure, fast, and user-friendly shopping experience, ensuring high customer retention and opportunities for targeted digital marketing campaigns.

Regional Expansion With a well-established operational model in Croatia and regional adaptation, eKupi offers a platform ripe for expansion into neighboring markets, inviting potential partnerships to accelerate growth and scale revenues.

Growth Potential Given their revenue estimate between one and ten million dollars and continuous user interface improvements, there is significant room to introduce premium services, loyalty programs, and B2B solutions to monetize their active customer base further.