Growth and Expansion The club is actively strengthening its roster with multiple 2026 signings across positions, signaling ongoing investment in performance and audience appeal that sales teams can align with by offering enhanced sponsorships, premium seating, and partner activations tied to new player announcements.
Sponsorship Opportunities Recent and ongoing partnerships, including a notable collaboration with AEW, create a track record of media and brand integrations. This presents a pathway to pitch cross‑brand sponsorships, co‑marketing, and event activations at home games and partner events.
Youth Engagement Appointment of a Director of Youth Soccer indicates a strategic emphasis on youth programs. This offers upsell potential for youth leagues sponsorships, academy partnerships, and school outreach packages to deepen community involvement and long‑term audience development.
Digital and Email Marketing Technology stack includes Google Ads, AdSense, Salesforce, Mailchimp, and WordPress, suggesting readiness for data‑driven marketing, CRM integration, and targeted campaigns. There is opportunity to propose enhanced digital sponsorships, targeted content series, and email/CRM partnerships with performance metrics.
Facilities and Partnerships Affiliation with Net World Sports and the team’s regional market position as a professional soccer club in El Paso offer chances to propose equipment sponsorships, venue signage, and co‑op retail or fan experience activations aligned with matchday and community events.