Insights

Market Presence El Super has established a strong regional presence with 63 stores across California, Arizona, Nevada, New Mexico, and Texas, indicating substantial market penetration within the southwestern U.S. This widespread footprint suggests opportunities for tailored supply chain solutions and regional marketing partnerships.

Customer Value Focus With a clear commitment to offering unbeatable prices and quality products, El Super appeals to value-conscious consumers. Sales strategies emphasizing cost-effective product sourcing, promotional technologies, and cost-saving distribution solutions could resonate well with their core customer base.

Technology Utilization El Super's use of various digital tools such as WordPress, PixelYourSite, and Site Kit indicates an investment in online presence and digital marketing. Partnering on e-commerce enhancements, digital advertising, and data analytics could further boost their engagement and sales.

Competitive Positioning Operating in a competitive retail environment with peers like Smart & Final and Vallarta Supermarkets, El Super values price leadership and quality. Offering tailored retail solutions, including inventory management and promotional automation, could help them strengthen customer loyalty and differentiate further.

Growth Potential With annual revenues estimated between $500 million and one billion and a sizable workforce, El Super presents significant expansion opportunities. Collaborate on infrastructural upgrades, new store openings, or regional supply chain enhancements to support their growth ambitions.

El Super Tech Stack

El Super uses 8 technology products and services including Site Kit, RSS, WordPress, and more. Explore El Super's tech stack below.

  • Site Kit
    Analytics
  • RSS
    Content Management System
  • WordPress
    Content Management System
  • Microsoft Excel
    Editors
  • Twemoji
    Font Scripts
  • Swiper
    Javascript Libraries
  • PixelYourSite
    Web Platform Extensions
  • Draftpress HFCM
    Web Tools And Plugins

Media & News

El Super's Email Address Formats

El Super uses at least 1 format(s):
El Super Email FormatsExamplePercentage
First.Last@elsupermarkets.comJohn.Doe@elsupermarkets.com
97%
First_Last@elsupermarkets.comJohn_Doe@elsupermarkets.com
2%
FLast@elsupermarkets.comJDoe@elsupermarkets.com
1%

Frequently Asked Questions

Where is El Super's headquarters located?

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El Super's main headquarters is located at 14601b Lakewood Boulevard Paramount, California 90723 United States. The company has employees across 5 continents, including North AmericaSouth AmericaAsia.

What is El Super's phone number?

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You can contact El Super's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is El Super's official website and social media links?

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El Super's official website is elsupermarkets.com and has social profiles on LinkedIn.

What is El Super's SIC code NAICS code?

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El Super's SIC code is 5141 - Groceries, General Line NAICS code is 44-45 - Retail Trade.

How many employees does El Super have currently?

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As of February 2026, El Super has approximately 1.8K employees across 5 continents, including North AmericaSouth AmericaAsia. Key team members include President Chief Executive Officer Ceo): X. P.President: D. O.Owner: L. B.. Explore El Super's employee directory with LeadIQ.

What industry does El Super belong to?

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El Super operates in the Retail industry.

What technology does El Super use?

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El Super's tech stack includes Site KitRSSWordPressMicrosoft ExcelTwemojiSwiperPixelYourSiteDraftpress HFCM.

What is El Super's email format?

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El Super's email format typically follows the pattern of First.Last@elsupermarkets.com. Find more El Super email formats with LeadIQ.

When was El Super founded?

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El Super was founded in 1994.

El Super

RetailCalifornia, United States1001-5000 Employees

Bodega Latina Corporation, doing business as El Super, entered the grocery retail marketplace with its first store in South Gate, California in June of 1997. Headquartered in Paramount, California, El Super is focused on offering the communities we serve exceptional service and quality products in clean, modern and welcoming stores. More importantly, we’re committed to offering our customers unbeatable prices on the products they love to cook for their families. You’ll see it in all our stores: “El Super Cuesta Menos.”

El Super currently operates 63 stores in 13 counties throughout California, Arizona, Nevada, New Mexico, and Texas.

Section iconCompany Overview

Headquarters
14601b Lakewood Boulevard Paramount, California 90723 United States
Phone number
SIC Code
5141 - Groceries, General Line
NAICS Code
44-45 - Retail Trade
Founded
1994
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    El Super's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    El Super's revenue is estimated to be in the range of $500M$1B

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