Scale across media Leverage EL TIEMPO’s multi-channel footprint (print, two 24/7 TV channels, 15+ digital portals, 10 niche magazines) to upsell integrated campaigns that combine print, TV and digital advertising for broad reach and cross-channel measurement.

Audience breadth Target advertisers seeking large audiences given the company’s 7.5 million readers/viewers and over 2,000 staff, with opportunities to package mass reach campaigns alongside targeted digital programs across their portfolio of brands.

Brand trust Position services around the firm’s long-standing credibility and corporate values (integridad, credibilidad, compromiso, pasión, innovación) to offer premium branding, sponsorships and cause-related campaigns that benefit from established trust.

Tech-enabled selling Utilize their tech stack and newsroom convergence (multimedia content creation, data-driven analytics via tools like Chartbeat and Google Publisher Tag) to propose advanced programmatic, real-time bidding, and performance-driven advertising solutions.

Regional impact Capitalize on their regional influence with targeted local campaigns for Colombian markets, while expanding monetization through verticals such as informative and transactional digital portals, TV, and niche journals to attract regional advertisers.