Digital Convergence Leadership Casa Editorial El Tiempo has demonstrated a strong commitment to multimedia convergence, integrating print, broadcast, and digital platforms to reach diverse audiences, which presents opportunities for advertisers seeking cross-platform campaigns.

Large Audience Reach With over 7.5 million viewers and readers daily across various media formats, the company offers extensive exposure potential for brands looking to target the Colombian market with high engagement levels.

Diverse Media Portfolio Operating nine print newspapers, two TV channels, and more than 15 digital portals, El Tiempo provides versatile advertising channels that can be tailored to different target segments and marketing objectives.

Strong Market Position As one of the oldest and most established media companies in Colombia with a leadership position and recognized brands, there are significant opportunities for premium advertising placements and branded content collaborations.

Innovative Content Strategy Utilizing advanced technology stacks and multimedia storytelling, El Tiempo actively engages audiences through innovative reporting and digital content, which can be leveraged for sponsored content and partnership initiatives.