Niche focus Target outreach to small hospitals and elder care consultants who serve veterans and seniors, highlighting potential funding options like VA Aid and Attendance, GAFC, and HUD Housing Tax Credits to expand their service offerings.

Funding partnerships Position ERBC as a partner for government and nonprofit-funded programs, offering research support and streamlined guidance on eligibility and application processes to drive client wins for elder care organizations.

Technology enablement Leverage data-driven content and analytics to demonstrate ROI of funding programs, using analytics tools to track placement success and outcomes for marketing collateral and client proposals.

Small team agility Emphasize the company’s lean team as a selling point for agile, personalized service; offer quick onboarding packages and scalable support for growing elder care businesses seeking funding navigation.

Market positioning Differentiate from large government agencies by offering specialized, consultative support for seniors and veterans, with a clear value proposition around maximizing access to subsidies and affordable care options.