Insights

Expanding Market Elder operates in the rapidly growing home health care services industry across the UK and Europe, indicating a strong demand for alternative elder care solutions that prioritize staying in one's home.

Innovative Care Model The company's focus on live-in care as a dignified and personalized alternative to residential care homes presents a compelling sales opportunity for agencies offering technology or support services that enhance personalized elder care.

Tech Integration Elder’s utilization of analytics, communication, and data management tools like Adobe Analytics, MySQL, and WhatsApp suggests openness to advanced technological solutions that could optimize caregiver matching and client engagement.

Growth Potential As one of Europe's fastest-growing elder care providers with ambitions to reshape societal care standards, Elder presents opportunities for scalable solutions and partnerships in expanding their service capabilities.

Target Demographics With a focus on preserving independence for the elderly and avoiding care homes, sales strategies targeting families, health insurers, and government social care programs could align well with Elder’s mission and customer base.

Similar companies to Elder

Elder Tech Stack

Elder uses 8 technology products and services including Adobe Analytics, MySQL, Envoy, and more. Explore Elder's tech stack below.

  • Adobe Analytics
    Analytics
  • MySQL
    Database
  • Envoy
    Load Balancers
  • Python
    Programming Languages
  • Teamtailor
    Recruitment Marketing
  • Google
    Search Engines
  • WhatsApp
    Social Sharing
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Elder's Email Address Formats

Elder uses at least 1 format(s):
Elder Email FormatsExamplePercentage
FLast@elder.orgJDoe@elder.org
88%
First@elder.orgJohn@elder.org
8%
First.L@elder.orgJohn.D@elder.org
3%
FMLast@elder.orgJMDoe@elder.org
1%

Frequently Asked Questions

Where is Elder's headquarters located?

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Elder's main headquarters is located at 230 City Road London, England ec1v 2tt United Kingdom. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Elder's stock symbol?

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Elder is a publicly traded company; the company's stock symbol is YBTY.

What is Elder's official website and social media links?

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Elder's official website is elder.org and has social profiles on LinkedInCrunchbase.

What is Elder's NAICS code?

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Elder's NAICS code is 6216 - Home Health Care Services.

How many employees does Elder have currently?

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As of March 2026, Elder has approximately 239 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Ceo & Co-Founder: P. D.Chief Executive Officer: D. B.Chief Product & Technology Officer: A. B.. Explore Elder's employee directory with LeadIQ.

What industry does Elder belong to?

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Elder operates in the Home Health Care Services industry.

What technology does Elder use?

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Elder's tech stack includes Adobe AnalyticsMySQLEnvoyPythonTeamtailorGoogleWhatsAppX-Content-Type-Options.

What is Elder's email format?

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Elder's email format typically follows the pattern of FLast@elder.org. Find more Elder email formats with LeadIQ.

When was Elder founded?

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Elder was founded in 2015.

Elder

Home Health Care ServicesEngland, United Kingdom201-500 Employees

We are a leading introductory live-in care agency, helping older people get the care they need, in the place, they feel happiest – their own homes.

At Elder, we believe life isn’t about how long you’re here for, it’s about how well it’s lived. It’s about getting the support you need without giving up your dignity. It’s about protecting your independence and making sure you’re able to choose the little things as you age – like what you have for dinner or watch on telly, right through to the big stuff, like where you call home.

The problem: 97% of people say they don't want to end up in a care home and yet the vast majority of people receiving full-time care end up shoe-horned into a solution they never wanted. Often alone and lonely, surrounded by people they don't know.

The solution: We're the alternative to residential care homes. We want your loved ones to be able to stay where they'll be happy, in their own home. They can stay where their memories are, sit in their garden, eat food they actually like, and are even able to keep their pets. All while their needs are being cared for by a vetted, experienced live-in carer, perfectly matched to their needs and personality. 

Elder is one of the fastest growing companies in Europe, and we have no intention of slowing down. We’re building the alternative to the care home across the UK & Europe and aim to reshape how society looks after its elderly. 

We are hiring! Get in touch if you would like to work with us!

Section iconCompany Overview

Headquarters
230 City Road London, England ec1v 2tt United Kingdom
Website
elder.org
Stock Symbol
YBTY
NAICS Code
6216 - Home Health Care Services
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $50M$100M

    Elder's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Elder's revenue is estimated to be in the range of $50M$100M

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