Electra Bicycle Company Employee Directory
ManufacturingCalifornia, United States11-50 Employees
Electra Bicycle Company is a bicycle manufacturer based in Encinitas, California. For about three decades, it has focused on making riding easier and more comfortable by developing bikes with user-friendly features such as accessible frame geometries and seating considerations that accommodate a broad range of riders. The designs also incorporate distinctive styling to complement a variety of ages and sizes and experience levels. In the bicycle industry, Electra targets customers who may not identify as regular cyclists, aiming to reduce the intimidation and complexity often associated with riding. The company operates as a small-to-mid-sized team and, as of 2022, is described as a subsidiary of Trek; that year it introduced Vale Go, reflecting ongoing product development within its portfolio.
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