Highly regarded finishes Electro Chemical Finishing is known for delivering long-lasting, quality plating and coatings for various industries. Highlighting the excellent performance characteristics of their finishes can be a strong selling point.

New partners and authorizations Recent partnerships with key industry players like MacDermid Enthone present a sales opportunity, showcasing ECF as an authorized chrome plating applicator. Leveraging this authorized status can attract new customers seeking reputable finishing services.

Industry leadership in troubleshooting ECF's commitment to providing troubleshooting resources like compiling a list of common plating issues demonstrates industry leadership. Offering expertise and solutions for potential challenges can position ECF as a trusted partner for customers facing similar issues.

Retirement of key personnel The retirement of a VP of Sales offers a chance for sales professionals to engage with ECF and potentially introduce new strategies or approaches. This transition presents an opportunity for fresh perspectives and collaborations in sales initiatives.

Unique market positioning Being the first plating-on-plastic (POP) finisher in the Americas to partner with MacDermid Enthone gives ECF a unique market positioning. This distinctive capability can be leveraged in sales pitches to highlight ECF's innovative offerings and expand customer base.