Large SMB focus EPS targets small to mid-sized businesses in need of merchant processing with a 51-200 employee size range, presenting opportunities to upsell bundled payment solutions, POS terminals, and online processing for higher-ticket commerce clients.

Omnichannel capability Offerings cover in-store, online, and phone-based payments, enabling cross-sell of integrated payment gateways, e-commerce checkouts, and recurring billing to reduce friction for merchants expanding across channels.

Flexible pricing leverage Promote EPSs low processing rates and cash/lease options to attract cost-conscious merchants and high-volume traders, with potential for volume-based rebates and added services like EBT processing.

24/7 support advantage In-house round-the-clock support can be positioned as a differentiator to win merchants seeking reliable uptime and rapid issue resolution, opening conversations around service level commitments and onboarding efficiency.

Growth-ready tech stack Current tech stack including WordPress, Shopify, HubSpot and analytics tools suggests cross-sell across e-commerce, marketing automation, and customer insight platforms to deepen merchant engagement and retention.