Rexel Synergy Capitalize on Elektro-Material's integration into the Rexel group to broaden product access and secure favorable terms for Swiss installers. Propose joint sourcing, exclusive brands, and co branded campaigns that position EM as a one stop partner for electrical wholesale, lighting, and industrial needs. Use this relationship to pitch bundled solutions to contractors and facilities managers who favor a single trusted distributor.

Digital Procurement Growth Leverage the company’s data-friendly tech stack to offer advanced procurement optimization services. Propose a digital procurement collaboration with ERP CRM integration, supplier performance analytics, inventory planning, and automated replenishment. Provide ready to implement catalog management and data enrichment to improve ordering accuracy and reduce stockouts for customers.

Logistics Value Add Highlight EM's logistics capability and branch network as a differentiator. Offer go to market services such as scheduled deliveries, project based logistics, and on site consultation. Propose value added services for installers and system integrators, like reliable delivery to job sites and standardized project kits to accelerate work.

Sustainable Solutions Position EM as a partner for energy efficiency, smart building, and renewable integration. Propose offering energy audits, LED retrofit programs, smart lighting controls, and IoT enabled installation solutions to capture demand from installers, facilities managers, and SMBs pursuing sustainability mandates. Provide training and co marketing for green projects.

Market Leadership Expansion Leverage Elektro-Material's market leadership and specialized centers EM Licht and EM Industrie to cross-sell tailored bundles to contractors and SMEs. Propose private label or exclusive brand opportunities, plus installer training and certification programs to build loyalty. Use the branch network to expand coverage and win bids on larger projects through bundled services and faster response times.